Cosmetics

“The return of trade shows is exciting”, Josh Brooks, Paris Packaging Week

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Premium Beauty News – Initially scheduled for January, the 2022 edition of the triple fair ADF&PCD and PLD will finally be held at the end of June with a new identity: Paris Packaging Week. Why this name change?


Josh Brooks

Josh Brooks




Josh Brooks- In addition to a name change, it is also a complete graphic identity change that we operate at the level of our three events dedicated to the packaging of consumer goods in London, Paris and Milan. Each of these three events is thus made up of different complementary “bricks”: ADF, PCD and PLD in Paris, Packaging Première, PCD, PLD and Food&Consumer Pack in London, for example.

We entrust this change of image and name to the London-based design agency Butterfly Cannon, a specialist in the premium and luxury sectors. The aim was to reflect both the precision and the passion of the players in this sector.

This new identity presents a coherent offer, both for brands and for suppliers, and meets the expectations of a community of professionals who want to be connected and benefit from greater visibility in the packaging innovation markets. This will allow us to accelerate synergies between the three events, for the benefit of our exhibitors.

Premium Beauty News – How is this Paris edition?

Josh Brooks- The return is very good! We see real enthusiasm from exhibitors and visitors. Everyone is eager to meet, to personally view the market offer. The number of exhibitors will be identical to that of the last in-person edition, with about 650 companies. On the visitors’ side, the pre-registration rates are excellent, we are even ahead of the numbers normally observed at this distance from the event. we are waiting around 10,000 participants during the two days of Paris Packaging Week.

Premium Beauty News – What are the main assets of Paris Packaging Week?

Josh Brooks- Unquestionably, the first trump card is Paris! We are at the heart of the global luxury industry. Various groups – such as L’Oréal, LVMH, Chanel or Puig – send more than 100, sometimes more than 200 people to the show. For our exhibitors it is the opportunity to meet entire teams. We can see this very clearly in the profile of our visitors: 50% of visitors come from the Paris region. But Paris is also an attractive capital at European level and we have 30% of international visitors.

Another great advantage: a very complete and unparalleled program of conferences and events! Each of the three components of Paris Packaging Week thus has its own conference room: one for PCD, one for ADF and one for PLD. Various galleries (Pentawards, Student Projects, Innovation Awards) and award ceremonies will also highlight innovations in the high-end packaging sector.

Finally, we offer many spaces for socializing and networking that give our event a unique atmosphere! The champagne bar and the cocktail bar, as well as the night of the first day, are conducive to the creation of connections and moments of sharing in total relaxation.

Premium Beauty News – Precisely, what will be the strengths of this edition?


Cristina Anya

Cristina Anya




Cristina Anya – Paris Packaging Week is a place where you can enrich your network, but above all a place where you can get insights from experts and where you can identify the very best in packaging today. We envision a program of events, conferences and exhibitions of great diversity to meet the very high expectations of visitors who wish to meet again.

The fair will allow brands to discover the best in terms of environmental approach, eco-design, recyclability, biologically sourced materials, refills… Sustainable development will be a strong theme, and several conferences, including the opening of the PCD ceremony Awards by Franck Marilly, President and CEO of Shiseido Europe, will address this issue. An Ecotour will allow participants to participate in a guided tour of innovations in the field of ecological responsibility to help customers create the perfect packaging for their product and their CSR commitments.

We are also organizing an exclusive interview between Michel Fontaine, President of the CNE (Conseil National de l’Emballage) and Jacques Playe, Global Director of Packaging and Product Development at L’Oréal.

It is also worth mentioning the two student competitions launched in partnership with cosmetic brands: the 6th edition of the ESEPAC/ESP Student Competition promoted by the Estée Lauder Companies, which led students to reflect on the reinvention of luxury perfume consumption experiences, and the first edition of the ESIReims student challenge, with Shiseido and HudaBeauty, in which the young engineers were led to completely reinvent a palette of 18 shades, making it refillable and recyclable, or to rethink the secondary packaging of the brand’s flagship perfume. “Kayali” integrating eco-design and industrialization in the project, or even revisiting the WASO range dedicated to GEN Z.

Paris Packaging Week 2022 will be an edition rich in encounters, discoveries and innovations, a place where contractors and their teams can stock up on eco-responsible, disruptive solutions at the heart of trends!

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